At Home for LGBT Pride Month

By June 15, 2015Video


“When I walk in these doors, I’m home!”

The month of June is Lesbian, Gay, Bisexual and Transgender (LGBT) Pride Month, and we are thrilled to join the nation in celebrating LGBT history and identity. While we are indeed celebrating progress for LGBT individuals—especially standing at the forefront of more major marriage equality achievements around the world—we also recognize that much more needs to be done.

Specifically, LGBT older adults of this country are in need of a safe space. For years, LGBT older adults suppressed their identities due to unwelcoming and often threatening environments. Now, thanks to SAGEDay, a partnership with the Hebrew Home at Riverdale, these individuals have a place to call their own.

SAGEDay is part of an organization called SAGE (Services and Advocacy for LGBT Elders), which is the largest and oldest organization in the country dedicated to improving the lives of LGBT older adults. SAGEDay offers supervised programming that is accessible to those with physical and cognitive limitations who could not otherwise participate in programming. LGBT older adults can now participate in a full, friendly social life, including discussions, events and entertainment, all located at the SAGE Center in Midtown Manhattan, which provides a comprehensive array of services and support for LGBT elders.

In honor of Pride Month, the program is hoping to raise even more awareness about the importance of creating these safe spaces for LGBT older adults. That’s why Fly on the Wall was called to create the above 30-second television spot to advertise SAGEDay. As we interviewed for the video, we met older adults with anxiety, blindness, dementia and other disabilities who have found a home and a family in SAGEDay’s program.

This new haven for LGBT older adults is already making a tremendous difference for those who participate. Above all, the program offers community: a place where so many, who for so long have repressed their true identities, can come together and find an antidote to loneliness. SAGEDay has become a sanctuary for those who simply want to be themselves.

We couldn’t be happier to have worked with SAGE and the Hebrew Home to produce this spot. This video is a wonderful way to celebrate Pride Month and increase awareness around the lives and needs of LGBT elders in New York.

Happy Pride Month, one and all!

To round out your June Pride Month, give Question One a watch (or re-watch!) on Netflix to learn more about the historic battle for equality for same-sex couples in Maine.