Amidst warmer weather and longer days, we’re excited to celebrate the official start to Summer here in NYC. We’re also thrilled to be kicking off the season by working on two new projects created by and for this city we call home.
Last month, we collaborated with Starfish Integrated Brand Experiences and the NYC Department of Homeless Services, to create a PSA for the City of New York. HOME-STAT – The Homeless Outreach & Mobile Engagement Street Action Teams program – is “the most comprehensive street homelessness outreach effort ever deployed in a major American city.” The goal of our project was to educate and inform; letting New Yorkers know about the city’s under-the-radar, yet highly critical HOME-STAT program and the services its members provide to NY’s most vulnerable population.
Our PSA is currently running on TaxiTV, so look out for it next time you’re in a NYC Taxi! You can also watch the 30-second spot here (or by clicking on the image below).
This month, we had the opportunity to again work with the city, this time with Starfish and our friends at the NYC Department of Health and Mental Hygiene (NYC DOHMH.) Their partners and team members are fundamental to keeping New Yorkers healthy and supported through an extensive variety of programs and resources.
With a cast of twelve actors (including several under 1-year old!) and a day of filming at a location in one of New York’s most vibrant neighborhoods, we’re proud of the work we did together and are eager for you to see it.
The new campaign is now airing on TV, with additional print ads appearing on subways and bus shelters throughout New York. Look out for these on the air now, and watch it below!
Enjoy a couple of behind-the-scenes photos from our NYC DOHMH shoot below.
Setting up a shot